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You may also be interested in the following articles.

How to choose your flash

Flash exposure

Natural photos with flash

Achieving correct exposure

Flash for wildlife photography

Flash review

Bracketing

Canon Flashes

Nikon Flashes

Flash Brackets


Fill-in Flash

Left Image: Canon EOS D-60, Tokina 300mm f-4, Flash held off camera, Bogen monopod.
Multi-segment metering, 1/125 sec and f-5.6. , Flash Extender, Aperture priority and autofocus.

There are times that an electronic flash can be used to overcome problems in natural light to control contrast between highlights and shadows in a scene. In strong light there can be several f-stops difference between highlight and shadow areas. This is more than films can handle. In these situations, fill-in flash can create a balance and keep detail. To illuminate a foreground with fill-in flash, your subject must remain still and separated from the background or it can create a shadow and ghosting. You can also bounce or diffuse the flash to control its angle of illumination. Bouncing the flash off a white ceiling or a bounce reflector gives a soft effect. You can also soften the light by adding a diffuser in front of the flash. Some situations where you can use fill-in flash is when photographing inside a room and you want to balance the inside and outside lights. For example, to show the interior of a room you might need an exposure of 1/125 at f-5.6 for the foreground subject. If you want to include some objects in the background which might be in lower light an exposure of 1/30 at f-5.6 would be needed. To create a balance, you need a flash to take a successful photograph. Another example is when photographing a sunset but you want to include a person in the foreground. Without fill-in flash and exposing for the sky, the person would make a silhouette. When shot with flash the scene is recorded much more as the eye would see it. I used fill flash to take the above photo. Without fill-in flash the background would have been washed out had I exposed for the bird that was in less light.

 
Recommended reading: Perfect Exposure: Jim Zuckerman's Secrets to Great Photographs

Rrecommended Flashes

Canon Speedlite 580EX Flash

Nikon SB-800 AF Speedlight